One of many long-running greatest perks of Amazon Prime was entry to the Prime Video library which, for years, was ad-free. That modified a number of years in the past, with ad-free viewing now a paid month-to-month add-on, and now even that’s getting a worth hike.
Efficient as of early 2024, Amazon Prime Video required a $2.99/month add-on to keep away from seeing advert breaks in your content material, one thing that merely didn’t occur within the a few years prior. Dolby Imaginative and prescient and Atmos have been additionally faraway from the “base” Prime Video expertise.
Now, Amazon is rolling out a worth hike.
Beginning April 10, 2026, Amazon Prime Video will elevate the worth of its ad-free add-on to $4.99/month, a rise of roughly 67%. In an electronic mail despatched to subscribers, Amazon says:
Thanks for being a Prime Video Advert Free subscriber. We’re writing to let you understand that on April 10, 2026, Prime Video Advert Free will develop into Prime Video Extremely with enhanced viewing options, and your subscription worth will enhance to $4.99/month. In case you are a Prime Annual plan member, it’s also possible to swap to an annual Extremely subscription for $45.99/yr (23% annual financial savings).
- Prime Video Extremely elevates your Prime Video expertise with these options:
- Advert-free streaming: Watch Prime films and TV exhibits with out interruptions
- 4K UHD video: Beautiful readability in 4 occasions the decision of HD
- Dolby Atmos: Immersive spatial sound, making a cinematic expertise
- 100 downloads for licensed content material: Much more offline viewing choices [up from 25]
- 5 concurrent streams: Good for bigger households [up from 3]
From 04-29-2026, your subscription will routinely renew at $4.99/month, until you cancel. No motion is required to proceed your subscription…
There are some added perks with the rise in worth, together with a 4x enlargement on downloaded content material, in addition to the flexibility to have 5 concurrent streams as a substitute of being restricted to three. Nonetheless, it’s a hefty worth hike for a subscription that many by no means actually wished to pay for within the first place.
On prime of that, 4K video is now locked behind this paywall.
What do you assume?
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