Peacock is including an AI feather to its flock. The NBCUniversal property stated Friday it would launch a number of new options to its cellular app, most notably a TikTok-like vertical video expertise narrated by an AI model of TV persona Andy Cohen.
The function, referred to as “Your Bravoverse,” will allow app customers to swipe endlessly — if they need — by way of a playlist of clips from their favourite Bravo reveals, all narrated by the Cohen AI. The app may even stream dwell NBA video games in a 9:16 vertical format and introduce two new cellular video games.
Peacock stated there can be a piece for vertical video on the cellular app beginning this summer season, changing the present obtain button in the principle backside navigation.
The brand new Peacock options capitalize on the AI frenzy and be part of the bandwagon of cellular customers who’ve develop into accustomed to the vertical, swipeable nature of consuming content material, reminiscent of on TikTok and Instagram.
Your host, an AI Andy Cohen
Launching this summer season, Your Bravoverse will play movies in vertical format in your cellphone. The content material library can be comprised of Bravo reveals previous and current, together with Vanderpump Guidelines and the Actual Housewives franchise.
AI will create playlists of clips from greater than 5,000 hours of footage throughout the whole Bravo catalog of reveals and extract tales from these reveals utilizing laptop imaginative and prescient. The corporate says the purpose is to “weave collectively complicated storylines throughout seasons and franchises that assist followers relive memorable moments or uncover new connections they could have by no means seen earlier than.”
Pc imaginative and prescient, in live performance with generative AI, is tech that may analyze hundreds of hours of Peacock reveals, select key moments and create video feeds.
Matt Strauss, Chairman of NBCUniversal Media Group, referred to as the function a “first-of-its-kind expertise” for the corporate — “pairing our deep Bravo library with agentic and gen AI to create a customized expertise.”
The narrator for every playlist can be an AI avatar of Andy Cohen, host of the discuss present Watch What Occurs Stay and creator of the Actual Housewives franchise. The avatar can be educated to have Cohen’s “distinctive type and voice.”
Cohen stated the Bravoverse expertise can be “intuitive” and “interactive.”
“If there’s one factor Bravo followers love, it is being a part of the dialog,” Cohen stated in a press release. “It is one of the best of AI and one of the best of Bravo, serving to followers uncover reveals, dive deeper into their favourite moments, and join with the Bravo universe like by no means earlier than — all guided by me. Nicely, not precisely me, however a model of me!”
To create playlists, Your Bravoverse shoppers will first select their high reveals and moments, then obtain their very own private playlist. NBCUniversal says every playlist can have greater than 600 billion doable variations. Simply as on TikTok and Instagram, Bravoverse viewers will have the ability to swipe by way of movies endlessly. NBCUniversal says the playlists can be continuously refreshed.
NBCUniversal is relying on what it calls its Bravo “loyal superfans.” The corporate stated Bravo viewers watch a median of 24 hours every month, and a few folks watch as much as 75 episodes of reveals every month.
The Your Bravoverse function can be accessible by way of a devoted Vertical Video area on the app’s house web page.
Peacock launched dwell NBA video games in a vertical format throughout this 12 months’s All-Star Sport.
Stay Vertical NBA video games
It appears counterintuitive to look at a sport performed on a horizontal court docket in a vertical format in your cellphone. Peacock really already unveiled the function earlier than, in the course of the NBA All-Star Sport on Feb. 15.
Throughout dwell NBA recreation broadcasts, AI will allow Peacock app viewers to look at the principle broadcast and extra digicam angles. This vertical video viewing possibility will reside inside the Courtside Stay function, which Peacock launched in the course of the All-Star Sport.
Peacock has proven vertical video clips for sporting occasions since early 2025 — “a primary for a streaming platform,” the corporate stated — for NBA, NHL and the 2026 Winter Olympics.
Peacock will launch the function this spring.
New cellular video games
Peacock can also be launching two new cellular video games, as a part of NBCUniversal’s collaboration with Wolf Video games, introduced in October — Regulation & Order: Clue Hunter and Public Eye, each mystery-solving video games. The video games are being created with Wolf Video games’ Gen-AI gaming engine and can be launched this spring.
Peacock stated it would even be introducing a brand new Jeopardy! mini‑recreation, with day by day trivia rounds written by the Jeopardy!
group, which may be performed within the Peacock cellular app.
In its 2025 fourth-quarter earnings report, Comcast — proprietor of NBCUniversal — stated Peacock’s paid subscribers elevated 22% 12 months over 12 months to 44 million, whereas income grew 23% to $1.6 billion.
