Ultrahuman is taking steps in direction of the US enlargement after receiving approval for its newest Ring Professional. This comes after Ring Professional’s world launch in late February and, extra importantly, a 2025 ruling by the US Worldwide Commerce Fee in favor of its rival, Oura, that set import restrictions on Ultrahuman’s sensible rings within the US.
Ultrahuman eyes US enlargement with its newest Ring Professional sensible ring
The approval for the Ultrahuman Ring Professional was granted by the US Customs and Border Safety. Ultrahuman is now gearing as much as tackle Oura within the areas, which has tightened its dominance. The October 2025 restrictions price Ultrahuman as much as $50 million in misplaced gross sales, because it was briefly unable to import its current Ring Air mannequin, mentioned Ultrahuman CEO Mohit Kumar.
For sensible rings, the US continues to be a key market. It accounts for about 2.6 million models offered in 2025. That is round 60% of the worldwide complete of 4.4 million models, as per IDC information. The sensible ring market has additionally consolidated quickly, with Oura increasing its dominance in latest quarters as Ultrahuman’s share fell drastically throughout the interval of import restrictions.
The corporate expects to regain misplaced share shortly
Going again in time somewhat, Ultrahuman’s US market share surged from 11.5% in 2024 to 24.6% by Q2 2025. Nevertheless, it then dropped to single digits by the tip of the 12 months as import restrictions took impact. In the meantime, Oura’s share jumped from 63.3% to 85%, capturing Ultrahuman’s misplaced floor.
The US market earlier accounted for as a lot as 50% of Ultrahuman’s income at its peak. Nevertheless, that share noticed a decline as the corporate expanded in Europe and Asia throughout import restrictions, CEO Mohit Kumar instructed TechCrunch. He provides that Ultrahuman’s absence gave rivals solely a three-month benefit.” The highest govt says the model expects to regain misplaced share shortly.
Pre-orders for Ultrahuman Ring Professional within the US
Ultrahuman plans to ramp up its US rollout instantly. Mohit Kumar reportedly says that it might take 5 to 6 months to achieve full scale as Ultrahuman rebuilds its provide chain and distribution. The Ring Professional’s redesigned unibody metallic design helped the corporate safe US clearance. This, together with enhancements, together with longer battery life and enhanced on-device processing, might be central to a comeback. Pre-orders for the Ring Professional within the US have begun, with transport set to start on Could fifteenth. The gadget begins at $399, with early pre-order pricing of $349 for the primary 1,000 prospects.
Mohit Kumar mentioned that the Ring Professional was already in growth as part of a broader product improve, and it additionally helped deal with the patent dispute. Concerning Ring Air, he mentioned, “We imagine the Ring Air is a non-infringing mannequin, and we’re preventing that in federal court docket within the U.S.” He provides that the brand new design was meant to resolve the problem extra positively.
Plans past sensible rings
As Ultrahuman plans for US enlargement, its rival Oura entered Ultrahuman’s residence market, India, with the Ring 4 final week. This units the stage for broader rivalry throughout markets. Mohit Kumar says that Ultrahuman stays centered on long-term progress in India at the same time as new gamers enter the market.
Kumar additionally reportedly hinted at plans past sensible rings. Ultrahuman is engaged on a brand new wearable gadget centered on completely different biomarkers, as the corporate seems to increase its portfolio. Ultrahuman presently tracks biomarkers, like coronary heart fee, pores and skin temperature, coronary heart fee variability, sleep phases, blood-oxygen ranges, and motion.
