Rumors concerning the imminent demise of OnePlus have been getting louder and louder. A number of stories over the previous couple of days claimed that the corporate may shut down its operations within the US, the UK, and Europe. Now, we’re getting proof that these are most likely extra than simply rumors.
OnePlus is pulling out from bodily retail in India
OnePlus has confirmed that it’s shifting its presence in India to an online-first technique. The corporate has ordered the shut down of its partner-run unique shops throughout India, based on a MoneyControl report, giving them a March 31 deadline.
Solely three OnePlus-owned shops are more likely to stay open, with the corporate’s gross sales shifting fully on-line. The change comes mere days earlier than the launch of the OnePlus Nord 6, which is now anticipated to be offered completely on Amazon in India.
OnePlus can be increasing its licensed service facilities from about 400 to over 600 by leveraging Oppo’s present infrastructure. The purpose of that transfer is to reassure clients who could get nervous by the drastic change.
Modifications coming worldwide
OnePlus 13 and OnePlus 15 have been each nice flagships. | Picture by PhoneArena
OnePlus hasn’t confirmed that it’ll promote the Nord 6 completely on Amazon, however that data tracks with its official statements and the sooner rumors. It additionally provides to the current departure of the CEO of OnePlus India, Robin Liu, who left shortly after denying the rumors concerning the firm’s shutdown.
Whereas not fully exiting the Indian market, that’s an enormous transfer for OnePlus, which may very well be a sign of what’s to come back for different markets. In response to numerous sources, the corporate plans to fully shut down its presence within the European Union, the UK, and the US.
OnePlus has denied these claims, saying its European enterprise is working regular for now. Nonetheless, that was additionally the case in India just some weeks in the past.
Unhealthy for the entire market
OnePlus 15 is among the only a few competent opponents to the Galaxy S26 and iPhone 17 within the US. I’ve mentioned it earlier than, however shedding OnePlus can be dangerous for the competitors, dangerous for purchasers, and finally dangerous for the entire market.
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Ilia, a tech journalist at PhoneArena, has been masking the cell trade since 2011, with expertise at shops like Forbes Bulgaria. Captivated with smartphones, tablets, and client tech, he blends deep trade information with a private fascination that started together with his first Nokia and Sony Ericsson units. Initially from Bulgaria and now based mostly in Lima, Peru, Ilia balances his tech obsessions with strolling his canine, coaching on the gymnasium, and slowly mastering Spanish.
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