It’s April Fools’ Day, and Snap is utilizing the event to “announce” that it’s switching the identify of Snapchat’s Highlight feed, the app’s Instagram Reels-like feed of shortform vertical movies, to “Reals.”
In a video that includes co-founder and CEO Evan Spiegel, Snap additionally features a description of “Reals” as a spot the place “actual folks share actual moments. Actually.” Spiegel provides that “Folks be happy to be their full selves and to maintain it Actual on Snapchat” (Within the video’s captions, Snap capitalized “Actual”).
Spiegel additionally used the video to remind customers about its ephemeral Tales format — which, like TikTok’s vertical video feed, Instagram ripped off. “For years, folks have used Snapchat for visible communication, and self-expression, to observe Tales of their mates, and that authenticity and connection is what’s made Snapchat so particular.” Snap obtained to Tales — identify included — first, though I must also observe that Highlight adopted each TikTok and Instagram’s shortform video feeds.
Once more: it’s April Fools’ Day, so I’m guessing the swap to “Reals” is a joke. The variety of “actual” puns in Spiegel’s video looks as if fairly good proof, too. Simply to ensure, I’ve reached out to Snap to verify. However for now, “Reals” appears to be actual; within the Snapchat iOS app, the feed has converted to the “Reals” identify for me already.
