AT&T is overhauling its cellular lineup with a recent set of “2.0” limitless plans, providing a uncommon worth drop for present subscribers. Whereas the brand new Worth and Further tiers are point-blank cheaper than the variations they change, the Premium 2.0 choice really sees a base worth hike, although there’s a catch that makes it a greater deal than it seems.
With vital price will increase hitting older, legacy plans this month, even the dearer new tiers might find yourself saving you cash in comparison with staying put. Navigating these adjustments now could be one of the simplest ways to dodge the upcoming worth jumps and make sure you aren’t overpaying in your month-to-month knowledge. Right here is the breakdown of the brand new 2.0 lineup and the way to inform if it is time so that you can swap.
These plans change the AT&T Worth Plus VL, Limitless Further EL and Limitless Premium PL plans. Nevertheless, the service additionally eliminated its Limitless Starter SL plan, which served because the entry-level plan (you needed to know the place to look to search out the restricted, however cheaper, Worth Plus VL plan).
For those who’re trying to improve your present AT&T plan, purchasing for a new supplier or trying to evaluate carriers, remember that AT&T plans let every particular person on an account have their very own plan. So that you may arrange a package deal the place one particular person has the Premium 2.0 plan for unthrottled 5G speeds and one other, equivalent to a baby, is about up with the Worth 2.0 plan to economize.
Additionally, in the event you’re on a present AT&T plan, you will not be routinely moved to one of many new plans. For those who do wish to make the leap, you may incur a line activation price of as much as $50. And remember that the pricing under is the AutoPay quantity; carriers present a reduction (often $10) in the event you join computerized funds.
One good change is that the brand new plans are priced with spherical numbers. For instance, the Worth Plus VL plan was priced at $50.99 for one line, and the Worth 2.0 plan is $50 (in comparisons under, I’ve rounded up the previous costs to full-dollar quantities). Taxes and charges get added on prime of that, so you may by no means see a round-number invoice, however I might prefer to assume it is a quiet acknowledgement that pricing issues one penny under a bigger quantity is insulting to clients.
Let’s dig into the main points.
Select from AT&T’s cellular plans.
Worth 2.0, the funds plan
The Worth 2.0 plan replaces each the Worth Plus VL plan and the retired Limitless Starter SL plan and prices $50 a month for a single line or $120 a month when you’ve gotten 4 strains on the account. That is $1 per line cheaper than Worth Plus VL.
For that, you get 5GB of high-speed 5G knowledge, after which limitless knowledge dropped to a paltry 128Kbps pace for the remainder of the month. Calling and texting are limitless.
You too can use as much as 3GB of high-speed hotspot knowledge to share the mobile reference to different units, additionally slowed to 128Kbps after hitting the restrict. The Worth Plus VL plan didn’t provide hotspot knowledge.
It additionally consists of limitless discuss, textual content and knowledge between the US, Mexico and Canada.
Further 2.0, extra quick knowledge for not rather more cash
The Further 2.0 plan prices $70 a month for a single line or $160 a month for 4 strains, which is $6 cheaper for one line and $4 cheaper for 4 strains in contrast with the previous Limitless Further EL plan.
The Further 2.0 plan consists of 100GB of high-speed knowledge (with the caveat that speeds could be slowed if the community is busy), which drops to 128Kbps pace till the subsequent month’s billing cycle. That is a lift over the 75GB supplied on the Limitless Further XL plan.
For hotspot knowledge, the brand new plan consists of 50GB of high-speed knowledge, which is 20GB greater than its predecessor.
As with the Worth 2.0 plan, worldwide choices embrace limitless discuss, textual content and knowledge between the US, Mexico and Canada.
Premium 2.0, for sooner every thing
Changing the Limitless Premium PL plan is the Premium 2.0, which prices $90 a month for a single line and $220 a month for 4 strains. These costs are literally increased than the Limitless Premium PL plan, which got here in at $86 for a single line and $204 for 4 strains. With the legacy price improve, these quantities develop into $96 for a single line and $224 for 4 strains.
For that bump in price, you are getting limitless 5G discuss, textual content and high-speed knowledge with no throttling.
Hotspot knowledge has a 100GB cap earlier than dropping to 128Kbps pace, which is 40GB greater than the Limitless Premium PL plan.
As for worldwide calling and knowledge, limitless discuss, textual content and high-speed knowledge can be found in 20 Latin American international locations.
AT&T additionally has plans for cellular-enabled tablets ($21 a month) and wearables like smartwatches ($11 a month). For those who subscribe to the Premium 2.0 plan, that pricing is decreased by 50%.
A couple of ideas on the brand new AT&T plans
What AT&T’s plans lack, at the least in comparison with the opposite carriers, is any streaming perks or bundled companies. The 4K streaming choice of the Premium 2.0 plan opens a wider knowledge pipeline for companies equivalent to Netflix that assist 4K playback, however you are still paying individually for these leisure subscriptions.
In distinction, T-Cellular bundles Netflix and Hulu (each with adverts) and affords Apple TV for an additional price on its Expertise Past and Higher Worth plans. Verizon takes a special method with streaming packages, which you’ll select at discounted costs as an alternative of subscribing to them individually.
I additionally wish to point out that I am glad the plan names are not burdened with the VL, EL and PL extensions. Cellular plans are stuffed with particulars as it’s — at all times learn the superb print earlier than you join one — so I admire conveying them to clients in ways in which do not sound like inner spreadsheet codes.
Though the brand new plans carry 2.0 model numbers, I might truthfully price them extra like 1.5 primarily based on their options and pricing, aside from the Premium 2.0 plan, which is dearer than the Limitless Premium PL plan. As traditional, in the event you’re proud of the plan you are on, you are superb sticking with it — however be sure to consider April’s $10 or $20 price improve for legacy plans. However in the event you’re operating up in opposition to high-speed knowledge limits or contemplating AT&T as a substitute for one more service, it is price trying on the particulars to see if one of many new plans works for you.
Learn extra: Talking of AT&T, March 10 marked the a hundred and fiftieth anniversary of the first telephone name and the corporate dedicated to spending $250 billion on infrastructure enhancements. I additionally spoke with AT&T FirstNet of us throughout the 2025 Las Vegas Grand Prix about how they assist clients and first responders throughout huge occasions just like the System 1 race.
AT&T 2.0 Plans and Plans They Exchange
Value for 1 line, monthly (and after April improve)Value for 4 strains, monthly (and after April improve)Excessive-speed dataMobile hotspotAT&T Worth 2.0 $50$1205G3GBAT&T Further 2.0 $70$160100GB50GBAT&T Premium 2.0 $90$220Unlimited100GBOld: AT&T Worth Plus VL $51 ($61)$124 ($144)Limitless, however could possibly be slowed if community is busyNone (20GB beginning April)Previous: AT&T Limitless Starter SL $66 ($76)$144 ($164)Limitless, however could possibly be slowed if community is busy5GB high-speed, then limitless at 128Kbps (25GB beginning April)Previous: AT&T Limitless Further EL $76 ($86)$164 ($184)75GB, then speeds could possibly be slowed if community is busy30GB high-speed, then limitless at 128Kbps (50GB beginning April)Previous: AT&T Limitless Premium PL $86 ($96)$204 ($224)Limitless high-speed data60GB high-speed, then limitless at 128Kbps (80GB beginning April)
