Based on a brand new report by Counterpoint Analysis (CR), the Indian smartphone market between January and March had its weakest quarter in six years. Shipments fell 3% in comparison with the primary quarter of final 12 months.
vivo nonetheless leads, amassing 20.8% of the pie, adopted by Samsung (17.4%), Oppo (13.6%), Apple (9%), Realme (8.9%), Xiaomi (7.9%), Poco (4.2%), iQOO (2.6%), and OnePlus (1.8%). The largest progress got here from Nothing (together with the CMF sub-brand): 47%. The quickest rising model within the premium (above INR 45,000) section was Google, at 39% progress, curiously sufficient. Neither of those two was within the High 5, nonetheless.
Oppo grew 8% year-on-year and was the fastest-growing model within the High 5. Development was unsurprisingly led by good efficiency from the A and Ok collection, however the mid-range Reno fashions additionally did effectively. Xiaomi’s INR 10,000-20,000 section had double-digit progress.
A few notes relating to the picture above: first, we do not know why Apple is not featured within the pie; second, CR extracts sub-brands from the primary model as you may see, publishing the numbers individually, however this presentation does not essentially imply that Poco was sixth (or seventh, if we embrace Apple) in gross sales in Q1. The sub-brands’ market share is proven for informational functions solely.
CR researchers predict a double-digit gross sales decline in Q2 in comparison with Q2 2025, “as elevated reminiscence costs and weak entry-level demand proceed to weigh on total volumes”. For the total 12 months, the market is projected to say no by 10% in comparison with 2025, as reminiscence costs proceed to influence affordability and lengthen substitute cycles.
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