OpenAI has been everywhere in the information lately, whether or not that information is about acquisitions, competitors with Anthropic, or greater debates about AI’s impression on society.
On the most recent episode of TechCrunch’s Fairness podcast, Kirsten Korosec, Sean O’Kane, and I did our greatest to spherical up all the most recent OpenAI information. Whereas the corporate’s newest acquisitions appear to be traditional acqui-hires, Sean steered additionally they deal with “two massive existential issues that OpenAI is attempting to unravel proper now.”
First, with the staff behind private finance startup Hiro, the corporate could also be hoping to give you a product that has “extra hooks than only a chatbot, and possibly one thing price paying extra for.” And with new media startup TBPN, OpenAI may very well be seeking to “higher form its picture within the public eye, which recently has not been nice.”
Learn a preview of our dialog, edited for size and readability beneath.
Anthony: [We have] two offers which are price mentioning, one is that OpenAI acquired this private finance startup known as Hiro. And that comes after one other deal that was actually introduced once we have been recording our final episode of Fairness, so we didn’t get to speak about it: OpenAI had additionally acquired TBPN — a enterprise discuss present, like a brand new media firm.
And I feel each of those offers are fairly small in comparison with the dimensions of OpenAI. These usually are not issues that folks count on to essentially change the course of their enterprise or something like that, however they’re fascinating as a result of it means that there’s nonetheless this [attitude of,] “Let’s check out various things.”
Particularly [with] the TBPN deal […] significantly right now when it seems like OpenAI, from all of the reporting we’re studying, can be attempting to essentially refocus on making ChatGPT and its GPT fashions actually aggressive in an enterprise context with programmers.
Techcrunch occasion
San Francisco, CA
|
October 13-15, 2026
Is operating a tech discuss present, ought to that actually be on the to-do listing?
Kirsten: No, this shouldn’t be on the to-do listing. That’s it.
I do wish to point out Hiro as a result of to me, that’s an fascinating one, as a result of Julie Bort, our enterprise editor, tremendous gifted, she wrote about this and was I feel the primary to jot down about it. She dug in somewhat bit and mainly this seems like an acqui-hire. The corporate is folding. They mainly mentioned, “By this date, you received’t be capable to entry this anymore.”
This can be a private finance startup. They usually solely launched two years in the past. So this positively is about getting expertise on board. So I’m very curious to see if OpenAI goes to be simply absorbing them into the ether at OpenAI, or in the event that they’re truly excited by some kind of private finance product that they wish to work on. To me, it’s not likely clear.
Sean: I feel you take a look at each of those as acqui-hires to a sure extent. I imply, the TBPN acquisition, allegedly they’ll retain their editorial independence on the present that they make daily. And all respect to these guys who’ve put that on the market and gotten it off the bottom so shortly and grown it into what it has turn into.
I feel any one that follows the media ought to have a wholesome dose of skepticism that once you purchase one thing like that and you place the individuals who make the present underneath the org of the general public coverage folks and comms or advertising adjoining folks greater up on the firm making the acquisition, that you can have good questions on whether or not or not saying “editorial independence” is sufficient. It’s not an incantation that simply works.
However you already know, what’s fascinating to me about these two, whereas they’re related of their acqui-hire-ness, I feel they each symbolize two main issues that OpenAI is going through.
One is Hiro. OpenAI has a really profitable product in ChatGPT. So far as whether or not or not that may truly ever make them sufficient cash to turn into a sustainable enterprise that’s not elevating the most important personal rounds on the planet, ever, to maintain issues going, is an enormous query. They usually additionally appear to be struggling to maintain up on the enterprise facet of issues the place the actual cash appears to be, so bringing in a staff like this looks like taking a shot at, “What else can we do?”
The man who based Hiro appears to have a serial entrepreneur streak of making shopper apps, and so this appears to me like a guess on them with the ability to give you one thing else that will have extra hooks than only a chatbot, and possibly one thing price paying extra for.
After which TBPN is an acquisition made to assist higher symbolize what the corporate does and higher form its picture within the public eye, which recently has not been nice and positively is underneath extra questions now than only a few weeks in the past, as a result of Ronan Farrow simply led a report at The New Yorker that dropped suspiciously proper across the time that this and a pair different bulletins from OpenAI got here out final week.
I feel these are two massive existential issues that OpenAI is attempting to unravel proper now.
Kirsten: So the factor that you simply didn’t say is, there’s Anthropic form of looming in — not within the shadows, I imply, they’re very a lot taking on loads of house right here — however they’re having loads of success on the enterprise facet of issues.
It seems like these guys are opponents they usually additionally really feel like very completely different firms in loads of methods. Anthony, I’m questioning in case you see them as direct competitors to OpenAI? Or [are they] simply discovering their stride in enterprise and in a method, these two firms are clearly going to coexist they usually’re actually in a roundabout way competing with one another — possibly on expertise, however not essentially as we initially considered them?
Anthony: I feel they’re immediately competing with one another. There’s undoubtedly a situation the place if AI as an business, as a expertise, is as profitable as its proponents hope for, they may each be very profitable firms, they may simply be the one and two. And the success of 1 doesn’t essentially imply that the opposite will simply fade into obscurity.
And once more, none of that is official, however there’s simply been loads of reporting round the way it looks like OpenAI, greater than anybody, is obsessive about and upset about Anthropic’s rise.
Our reporter Lucas [Ropek], he did an ideal piece over the weekend concerning the HumanX convention, the place he was speaking to everybody there they usually’re kind of like, “Yeah, ChatGPT is ok, too,” however like they have been all about Claude Code. And I feel that’s precisely what OpenAI is apprehensive about.
As a result of once more, in concept, there may very well be many different alternatives for generative AI, but it surely seems like the large progress space, the realm the place essentially the most cash is and the place they may a minimum of see a path to having a sustainable enterprise sooner or later, is in these enterprise and coding instruments.

