Samsung is rarely afraid to indicate off ideas of its future concepts, and Milan Design Week 2026 is not any exception. The occasion noticed Samsung debut its newest idea known as Undertaking Luna, a desktop gadget that acts as half robotic and half good speaker.
Undertaking Luna features a round head with a display screen that rotates to face you. Advertising supplies present it rotating to search out the perfect angle, however it may additionally swivel forwards and backwards relying on the place it must be pointing. Consider it like how a satellite tv for pc dish can each rotate and transfer up and down to higher face the sky.
An instance setup proven at Milan Design Week consists of Undertaking Luna on a kitchen desk, connecting with a consumer’s smartphone, enjoying music with a record-player-like interface, answering questions by way of voice and on-screen, and controlling the room’s lighting.
Samsung’s tech-laden eating desk instance exhibits Luna’s show exhibiting, “Listed here are some meal choices I like to recommend for right now.” Different projectors within the kitchen show data such because the meal’s energy and a calendar notification for a cocktail party. The data seems to be coming from Luna and its AI-powered talents.
An animation on the Undertaking Luna show (Credit score: Samsung)
There isn’t a transparent AI assistant on present; the consumer interface exhibits one thing extra conceptual than Bixby or Gemini speaking to the consumer.
As with lots of Samsung’s idea gadgets, that is meant as inspiration for future merchandise somewhat than one thing you’ll purchase. In an interview with Quick Firm, Samsung’s chief design officer, Mauro Porcini, stated this idea is extra of a “vibe, a sense of the sort of [design] language we need to use.”
Porcini additionally stated, “These are all issues that would actually occur sooner or later.” We noticed Samsung do one thing related with early ideas for its foldable telephones earlier than debuting related display screen tech in its closing releases.
Really useful by Our Editors
Samsung hasn’t traditionally had the perfect luck with good audio system, with canceled tasks such because the Galaxy House again in 2018, adopted by delays and a rumored cancellation for its Ballie family robotic.
The Ballie robotic is designed to observe customers round their dwelling, and was anticipated to launch by the top of 2025. In January this 12 months, Samsung repositioned the product as an “energetic innovation platform” somewhat than a consumer-facing gadget, suggesting it would not intend to promote Ballie to clients in its present kind.
Get Our Greatest Tales!
Your Day by day Dose of Our Prime Tech Information
Join our What’s New Now e-newsletter to obtain the newest information, greatest new merchandise, and skilled recommendation from the editors of PCMag.
Join our What’s New Now e-newsletter to obtain the newest information, greatest new merchandise, and skilled recommendation from the editors of PCMag.
By clicking Signal Me Up, you verify you might be 16+ and comply with our Phrases of Use and Privateness
Coverage.
Thanks for signing up!
Your subscription has been confirmed. Regulate your inbox!
About Our Skilled
Expertise
I’ve been a journalist for over a decade after getting my begin in tech reporting again in 2013. I joined PCMag in 2025, the place I cowl the newest developments throughout the tech sphere, writing in regards to the devices and providers you employ on daily basis. Remember to ship me any ideas you assume PCMag can be fascinated about.
Learn Full Bio
