What you want to know
- Galaxy S26 sequence gross sales grew 29% within the U.S. within the first three weeks in comparison with final yr.
- Galaxy S26 Extremely drove 71% of gross sales, as patrons leaned towards the premium mannequin this yr.
- Greater costs on S26 and S26 Plus pushed extra customers to decide on the Extremely mannequin as an alternative.
Regardless of speak of a slowing smartphone market and rising costs, it seems like Samsung has hit the mark with the Galaxy S26 sequence, as gross sales have been sturdy for the model.
In response to a report by Counterpoint Analysis, Galaxy S26 sequence gross sales within the U.S. grew by 29% within the first three weeks in comparison with the Galaxy S25 sequence over the identical interval final yr. Of that development, the Galaxy S26 Extremely alone accounted for 71% of complete gross sales, which is round 10% increased than the Galaxy S25 Extremely’s share final yr.
The report suggests extra patrons are leaning in direction of the Extremely mannequin this time, partly because of value will increase on the bottom Galaxy S26 and the Galaxy S26 Plus. Samsung raised costs of these fashions by $100, whereas holding the Galaxy S26 Extremely on the similar value as final yr, which doubtless pushed extra customers in direction of the higher-end possibility.
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(Picture credit score: Counterpoint Analysis)
As well as, the report highlights the Privateness Show characteristic as one of many key causes driving curiosity within the Extremely mannequin. It additionally factors to aggressive offers from carriers like AT&T and T-Cell as one other issue behind the sturdy gross sales of Samsung’s $1,300 flagship.
There have been a number of experiences this yr suggesting that smartphone gross sales might decelerate because of rising part and reminiscence prices, however Samsung appears to be bucking that pattern, which is kind of spectacular.
Consideration is now shifting in direction of Samsung’s upcoming foldables, that are anticipated to launch quickly, together with a rumored Extensive Fold machine geared toward competing with Apple’s anticipated iPhone Fold. That mentioned, with costs persevering with to rise throughout the business, it’s going to be attention-grabbing to see how demand holds up within the coming months.
Android Central’s Take
Not shocked the Extremely is doing many of the heavy lifting right here. Between higher offers and extra significant options, it simply feels just like the smarter purchase this yr in comparison with the common Galaxy S26 fashions.
