What you could know
- Google might rebrand Fitbit Premium to Google Well being Premium, with early indicators seen in retailer listings.
- The brand new branding additionally features a redesigned Google Well being emblem with a coronary heart icon in Google’s signature colours.
- Fitbit branding is prone to keep for {hardware}, whereas all software-related elements could be rebranded to Google Well being.
Fitbit is one thing we instantly affiliate with health monitoring, however it seems to be like Google could be slowly phasing out the Fitbit identify — though not utterly simply but.
As famous in a report from 9to5Google, Google is reportedly planning to rename Fitbit providers to Google Well being. The report mentions that “Google Well being Premium” has began showing in some worldwide Google Retailer listings when shopping for a Pixel Watch or Fitbit gadget. Even App Retailer listings have reportedly been up to date to mirror Google Well being Premium branding.
Proper now, should you subscribe for deeper insights and the AI Private Well being Coach, you are basically paying for Fitbit Premium. However it looks like Google is making ready to rebrand this solely to Google Well being Premium as a substitute.
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Fitbit Premium may quickly be referred to as Google Well being Premium
(Picture credit score: 9to5Google)
Together with the identify change, a brand new Google Well being emblem has additionally surfaced. It seems to be a brush-stroke model coronary heart with Google’s signature colours and gradient glow, giving it a extra unified Google look.
Apparently, Google has since pulled again on this, reverting the identify to Fitbit Premium after the reviews surfaced. However contemplating the Google Well being branding had already began showing in some areas, it does really feel just like the shift is already in movement.
Android Central’s take
This simply looks like one other pointless rebranding from Google. If Google needs to maneuver to Google Well being, why not decide to it absolutely? Protecting Fitbit for {hardware} and renaming the subscription solely makes the entire ecosystem more durable to know.
That stated, this does not essentially imply Fitbit as a model goes away. One other report lately urged that Google’s upcoming screenless tracker, a competitor to Whoop, will nonetheless carry the Fitbit identify, probably as Fitbit Air. So it appears Google might hold Fitbit for {hardware} whereas transferring providers and subscriptions beneath the Google Well being umbrella.
It will be fascinating to see how this performs out, however proper now, it does really feel a bit complicated. Rebranding the subscription whereas protecting the Fitbit identify for {hardware} may create combined messaging. Personally, I might reasonably see Google simplify issues and produce every little thing beneath one clear model.
