Amazon’s AI procuring assistant Rufus can now present you a full three hundred and sixty five days of value historical past for a product. In different phrases, you now have entry to a full 12 months’s value of pricing knowledge, together with when the product was out there for a better or cheaper price, and when the final value change befell, earlier than shopping for something.
Beforehand, the utmost out there value historical past was 90 days, sufficient to make amends for a latest sale, however not sufficient to know whether or not a limited-time provide is definitely the perfect value a product has been out there within the final 12 months.
Amazon
How do you truly entry value historical past?
There are two methods to entry value historical past on Amazon. The primary and easiest method is to hit the worth historical past hyperlink sitting proper subsequent to the product value on any element web page. The second approach is through Rufus, through the icon within the bottom-right nook of the Amazon app or the highest navigation bar on desktop.
From there, you possibly can ask the AI procuring assistant something concerning the value, together with “Has the worth dropped lately?” or “What’s the bottom value this product has been out there for within the final 12 months?” The AI assistant will then present you the required outcomes from a 30, 90, or 365-day window.
Amazon claims that over 50 million clients have already used the worth historical past characteristic because it arrived in 2024, however I’d say that much more folks have used the third-party web sites or trackers, a few of which even despatched notifications of a value drop.
Amazon
Who will get the total 12 months of pricing knowledge?
The 365-day window can be out there to Amazon clients in the USA, the UK, and India. What’s nice is that it isn’t locked behind a paywall (not tied to the Amazon Prime membership). All present clients of the platform have entry to the one-year pricing historical past characteristic.
The timing is notable, because the Amazon Prime Day sale is returning in June 2026 (July 2026 in India). With a full 12 months of pricing historical past, patrons will have the ability to inform whether or not a Prime Day low cost is definitely value it or simply common pricing dressed up with an enormous low cost badge.
