Ten years in the past, Dyson kicked off the hair gadget arms race with its $400 Supersonic hairdryer. Immediately, it’s again with a barely smaller and cheaper travel-size model.
Because the identify suggests, the $299.99 Supersonic Journey is supposed for folks on the go — whether or not that’s a enterprise journey or a jaunt to the gymnasium earlier than work. Dyson claims that it’s 32 p.c smaller, 25 p.c lighter, and able to becoming in purses and carry-on baggage. It makes use of the identical primary tech because the Supersonic, although it now mechanically adapts voltage to the nation you’re in. And people who already invested within the unique Supersonic don’t have to fret about shopping for new attachments. The brand new hairdryer is backwards suitable. (In any other case, the assorted attachments are offered individually.)
Technically, this isn’t the primary Supersonic replace. In 2024, Dyson launched the $569.99 Supersonic r, which was aimed toward skilled hairstylists earlier than finally trickling all the way down to shoppers final yr. That hairdryer had a a lot slimmer design to alleviate wrist ache, in addition to RFID attachments that mechanically adjusted warmth and airflow.
For the reason that Supersonic arrived on the scene, Dyson has gone all in on hair. That features a number of variations of the viral Airwrap roller, Corrale straightener, and Airstrait wet-to-dry hair straightener. Its varied hair devices (and their premium worth tags) have loved viral reputation amongst magnificence influencers, spurring an inflow of dupes just like the Shark Flexstyle. (As a result of in fact Dyson isn’t the one vacuum maker that’s found hair devices additionally make the most of airflow.) L’Oréal additionally just lately acquired into the hair tech recreation with the Colorsonic hair-dye wand, plus its personal AirLight Professional hairdryer and Mild Straight flat iron.
Oddly sufficient, Dyson’s magnificence journey has since expanded past devices, too. It additionally now makes hair oils, serums, styling lotions, and scalp remedies.
