IKEA is popping 40, and has marked the event by releasing a variety of limited-edition merch, embarking on 40 weeks of offers, and including a ‘time machine’ to its web site.
Whereas I loved discovering what occurred when IKEA made its US debut (metric measurements prompted chaos, and a load of consumers ended up with the wrong-sized kitchen cupboards), and studying the historical past of the model’s well-known meatballs (the earliest model was the results of a scrumptious “10 months of testing and tasting”), the fortieth birthday function I most loved diving into was IKEA’s assortment of iconic merchandise.
Iconic IKEA merchandise
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