There isn’t any doubt that Fitbit nonetheless has monumental model recognition. Whether or not or not the corporate’s present choices are your best choice is definitely debatable, however the make carries numerous weight. Effectively, who higher to doubtlessly begin killing it off than Google? The corporate definitely has a darkish monitor document of mishandling manufacturers and merchandise.
The state of affairs may not be too unhealthy in the meanwhile, although. We’re definitely solely piecing clues collectively, and there’s no formal announcement but. Nonetheless, folks seen that on the software program aspect of issues, in some markets (principally European), on the Google Play Retailer, there have been references to “Google Well being Premium” in relation to buying Pixel Watch or Fitbit gadgets. Naturally, that has led to hypothesis that Google is planning to maneuver the entire Fitbit software program bits (no pun supposed) below the Google Well being umbrella. There may be even a brand new Google Well being emblem “leak” to doubtlessly again that restructuring idea up. It seems to be like a paint-stroke coronary heart icon completed within the recognizable Google gradient coloration scheme.
We even have an fascinating Apple App Retailer itemizing with all of the in-app purchases to research. It clearly exhibits “Google Well being Premium” choices, priced the identical because the Fitbit ones. Although it’s unclear whether or not these are last costs, since most of those early “leaks” have been faraway from app shops since. In any case, rebranding or not, this means that the Google Well being Premium/Fitbit Premium plans will stay separate from Google’s One or AI Professional/Extremely subscription bundles. Fitbit Premium is at present solely bundled as a perk within the Google common subscription within the UK, and that’s but to increase to different markets.
Nonetheless, it may not be all doom and gloom for the legendary Fitbit model. So far as we at present know, the corporate’s subsequent display-less health tracker can be referred to as the Google Fitbit Air as an alternative of utilizing Pixel branding. Hopefully, that means that Google will hold the Fitbit branding for {hardware}, not less than for now.
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