New knowledge exhibits how Google TV has taken over the good TV market in Europe and, regardless of strikes from different platforms, that’s probalby not altering anytime quickly.
FlatPanelsHD shared knowledge from Omdia displaying that, over the previous few years, Google TV has eclipsed Samsung’s Tizen as the most important good TV platform in Europe, and by a substantial margin. In 2024, when Google TV hit its peak, the platform was on simply shy of 33% of good TVs whereas Tizen had slipped from a dominent near-35% to beneath 25% in lower than 5 years.
2024 was Google TV’s peak in Europe, although, with market share slipping all the way down to beneath 32% in 2025, and anticipated to slide beneath 31% this yr.
The rationale for the change isn’t a resurgence of Tizen, which is predicted to flatten at round 23% of the European market, however reasonably progress from different platforms. VIDAA, a platform used for Hisense TVs, overtook LG’s webOS this yr and is predicted to proceed rising. TiVo OS, Titan, Hearth TV, and Roku are all additionally anticipated to develop in Europe over the subsequent few years, however throughout or under 5% of the entire market. For Titan, the current change on Philips’ half to Titan over Google TV was a serious growth.
Nonetheless, the information exhibits that Google TV is more likely to retain its prime spot over Tizen and VIDAA in second and third place, respectively. At the very least for the instantly foreseeable future, Google TV is king in Europe.
Earlier world knowledge confirmed Google TV is successful out, although noting that it might retain a commanding share of the market due to its place with TCL, the world’s main TV model. The platform continues to wrestle in North America, although, making up lower than 10% of the general market as Tizen, Hearth TV, and Vizio/Walmart’s “CastOS” dominate.
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