Google is reportedly partnering with Gucci to make a pair of AI sensible glasses trendy sufficient folks may truly wish to put on them. Based on Reuters, Gucci father or mother firm Kering is planning to launch the glasses someday in 2027.
Google’s first pair of Android XR glasses, “Mission Aura,” are anticipated to launch this yr. They function basically the identical look as Meta’s Ray-Ban glasses, with chunky, black plastic frames. They’ll usher in Google’s second try at sensible glasses, after Google Glass infamously didn’t catch on over a decade in the past.
Final yr, Google additionally introduced glasses partnerships with Warby Parker and Light Monster, however neither model is as excessive profile as Gucci. In contrast to many different tech merchandise, sensible glasses must be trendy with the intention to take off, and partnering with a luxurious model like Gucci may assist Google compete with the Meta Ray-Ban line-up. Partnerships with trend manufacturers additionally enable tech corporations to place a distinct model identify on their glasses — as Snap CEO Evan Spiegel stated lately, “the Meta model, I feel, shouldn’t be one thing folks need anyplace close to their face.”
