Not like earlier years in what TV nerds like me name the “brightness wars,” the U7SG doesn’t outblast its predecessor, nevertheless it’s not an issue. It will get round thrice as vibrant as something you’ll be able to stream (which is of course capped resulting from compression), and has sufficient firepower for all however the flashiest 4K HDR Blu-rays. Its colour processing reveals slightly extra restraint than in earlier fashions. It isn’t fairly what I might name “correct to the director’s intent,” like the most effective TVs I take a look at, nevertheless it does hold itself from blasting your eyeballs more often than not.
The excessive brightness is matched by deep black ranges, with out a lot of the “blooming” or “haloing” round vibrant objects that may dilute the distinction of many budget-friendly TVs. It’s not as putting as OLED TVs, which may management every of their thousands and thousands of pixels on demand, nevertheless it’ll wow you in deep house scenes simply the identical. I used to be happy that the TV’s odd native dimming problem didn’t crop up in real-world content material, however the image does are likely to flatten shadows in darkish scenes greater than anticipated, even because the matte-like display does a very good job protecting reflections at bay.
{Photograph}: Ryan Waniata
There are another notable flaws. Shifting off to the TV’s aspect in my straightforward chair led to dimmer colours, washed-out distinction between the brightest and darkest photographs, and uneven backlighting, aka the “dirty-screen impact.” That stood out most within the inexperienced backdrop of the Masters on Sunday as Rory McIlroy held on for the win. It wasn’t a problem when viewing head-on, however even then, I seen some dingy yellow strains alongside the display’s left and proper sides with gentle backgrounds. (I’ll not have seen them a lot if I hadn’t been bombarding this TV with take a look at content material first.)
The U7SG nonetheless does not really feel fairly like a premium mannequin. However it’s a really clear, vibrant TV, and can really feel extra prefer it’s definitely worth the cash as soon as RGB reveals up on different Hisense fashions and the worth on this one drops. If you would like one thing brighter than a equally priced OLED just like the LG B5, the U7 is a superb purchase and has a couple of good upgrades over final yr’s U75QG.
We’ll know extra concerning the 2026 TV panorama as soon as the brand new RGB TVs have landed, however when you want a strong, classy-looking TV earlier than then, the U7SG ought to be in your checklist.
