Over the previous few years, a brand new class of cell apps has quietly exploded into a multi-billion greenback enterprise. They’re known as “micro dramas” — short-form, mobile-first scripted reveals designed to be watched vertically in your telephone. Suppose cleaning soap opera meets TikTok, full with secret billionaire romances, disapproving werewolf mothers-in-law, and cliffhangers engineered to maintain customers tapping. The main app, ReelShort, made $1.2 billion in shopper spending final 12 months alone.
On this episode of TechCrunch’s Fairness podcast, Rebecca Bellan and TechCrunch senior reporter Amanda Silberling sit down with Henry Soong, founding father of Watch Membership, who thinks the micro drama business continues to be “in its MySpace period.” He has a imaginative and prescient for what the Fb second might seem like.
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