The Worldwide Knowledge Company (IDC) launched its preliminary worldwide smartphone shipments report for Q1,2026 and the numbers present declining demand. A complete of 289.7 million gadgets had been shipped within the first three months of 2026, representing a 4.1% decline in comparison with the identical interval final yr.
This flip of occasions marks the primary quarter of detrimental development since 2023, largely pushed by “acute reminiscence provide constraints” affecting each shipments and demand. IDC analysts additionally highlighted the rising invoice‑of‑supplies prices, which have pressured sure makers like Samsung to resort to cost hikes.
Samsung was the main model when it comes to gadget shipments for the interval, with an estimated 62.8 million shipments and a 21.7% market share. IDC analysts spotlight robust demand for the Galaxy S26 Extremely alongside the sooner launch of the Galaxy A367 and A57, that are anticipated to be key quantity drivers for the model all year long.
Apple got here in second with 61.1 million shipments and a 19.6% market share. The iPhone 17 collection continues to garner shopper consideration and noticed important development in China. Apple and Samsung had been the one manufacturers within the prime 5 to see optimistic year-over-year development when it comes to shipments and market share.
High 5 Firms, Worldwide Smartphone Shipments, Market Share, and 12 months-Over-12 months Development, Q1 2026
(Preliminary outcomes, shipments in thousands and thousands of items)
Firm
1Q26 Shipments
1Q26 Market Share
1Q25 Shipments
1Q25 Market Share
12 months-Over-12 months Change
1. Samsung
62.8
21.7%
60.6
20.1%
3.6%
2. Apple
61.1
21.1%
59.1
19.6%
3.3%
3. Xiaomi
33.8
11.7%
41.8
13.8%
-19.1%
4. OPPO
30.7
10.6%
34.1
11.3%
-9.9%
5. vivo
21.2
7.3%
22.7
7.5%
-6.8%
Others
80.1
27.6%
83.6
27.7%
-4.2%
Whole
289.7
100.0%
302.0
100.0%
-4.1%
Supply: IDC Quarterly Cell Cellphone Tracker, April 14, 2026
Xiaomi ranked third with 33.8 million shipments, 8 million lower than Q1,2025 and an 11.7% market share. Oppo got here in fourth with 30.7 million shipments and a ten% market share, whereas vivo rounded out the listing with 21.2 million shipments and a 7.5% share of the worldwide market.
Trying forward, IDC analysts predict turbulent months for the smartphone market as the continued reminiscence chip disaster will proceed to push common promoting costs (ASPs). Developed markets just like the US will probably be much less inclined to cost will increase, however rising markets with a give attention to gadgets within the sub-$200 worth class will probably see decreased demand. Reminiscence costs are anticipated to stabilize within the second half of 2027.
Supply
