Apple leaks are often about cameras or efficiency, however this time, it’s the colour that’s stealing the highlight. And truthfully, it’s giving… Kindle vitality? As a result of if the most recent experiences are correct, the iPhone 18 Professional would possibly lastly ditch flashy tones for one thing much more elegant and acquainted.
iPhone 18 Professional’s new “Darkish Cherry” coloration is the primary attraction
Based on a report from Macworld, Apple is engaged on a brand new signature coloration referred to as Darkish Cherry for the iPhone 18 Professional lineup. Consider it as a deep, wine-like crimson, which is way extra delicate than final yr’s loud Cosmic Orange.
Macworld
This shade is anticipated to switch Cosmic Orange because the standout end, and it leans closely into that premium, muted aesthetic Apple has been experimenting with currently. It’s not making an attempt to scream for consideration per se, nevertheless it’s positively making an attempt to look costly. Alongside Darkish Cherry, Apple is reportedly testing just a few different colours too, together with Mild Blue, Darkish Grey, and the traditional Silver.
Why this feels oddly acquainted (howdy, Kindle vibes)
Right here’s the enjoyable half. That deep, matte, barely desaturated crimson? It’s not solely new. If it feels acquainted, that’s as a result of gadgets just like the Kindle have been rocking comparable muted tones for some time now. You understand, colours that look much less “techy” and extra like way of life equipment. And that’s precisely the shift Apple appears to be making. As a substitute of daring, flashy finishes, it’s leaning into softer, richer tones that really feel extra premium and timeless. Mainly, much less “take a look at me,” extra “I belong in a luxurious catalog.”
Nadeem Sarwar / Digital Traits
In fact, these are nonetheless early leaks, and Apple has a behavior of adjusting issues on the final minute. But when Darkish Cherry does make the reduce, it would find yourself being a type of uncommon iPhone colours that really feels recent by borrowing a vibe that already works.

