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Mailjet launched in France in 2010 with a give attention to making e mail collaboration simpler for groups. At present it serves over 100,000 clients throughout 150 international locations. Now a part of the Sinch group (following the Pathwire acquisition in 2021), it covers each advertising campaigns and transactional e mail by a single account.
On this Mailjet evaluation, just a few issues stand out: volume-based pricing that does not penalize you for checklist dimension, real-time co-editing constructed into the marketing campaign builder, and deliverability instruments that the majority platforms both cost additional for or do not embody in any respect.
My expertise with Mailjet
(Picture credit score: Mailjet)
Getting began takes barely longer than you’d count on. Earlier than you possibly can launch your first marketing campaign, Mailjet’s assist workforce runs a verification test on your corporation particulars and meant sending quantity. It is a minor however noticeable friction level in comparison with platforms that allow you to begin sending instantly after signup.
As soon as your account is lively, the expertise is organized and easy. The dashboard separates marketing campaign instruments, API settings, and contacts into clearly labeled sections, and the onboarding information forks into totally different paths relying on whether or not you are organising as a marketer or a developer.
Worth for cash is robust, particularly on the Important plan, the place limitless contacts and entry to deliverability instruments make the $17/month value level exhausting to argue with.
Mailjet evaluation: Options
(Picture credit score: Mailjet)
Mailjet’s standout function is its real-time collaborative editor. A number of customers can work on the identical marketing campaign without delay, depart inline feedback, and lock particular person sections to forestall unintended edits. For groups that usually bounce e mail drafts round over Slack or shared folders, this alone is a significant improve. It is an uncommon functionality at this value vary.
Past collaboration, the platform covers each advertising and transactional e mail by a shared API infrastructure. The MJML-based editor generates responsive layouts robotically, and A/B testing helps as much as 10 marketing campaign variations, which is without doubt one of the extra versatile implementations we have come throughout. The Model Package, which may generate your visible identification from an internet site URL, hastens template setup and retains designs constant throughout sends.
The place Mailjet trails the sphere is automation. The workflow builder handles commonplace drip sequences and fundamental triggers, nevertheless it does not assist the behavioral situations or multi-path journeys that instruments like ActiveCampaign or Brevo provide. The template library (round 65 designs) is purposeful however restricted in selection. There’s additionally no built-in touchdown web page builder, which some rivals embody as commonplace.
Mailjet evaluation: Consumer expertise
The interface is clear and logically laid out.
Marketing campaign creation follows a transparent development: decide a template, edit within the drag-and-drop builder, choose your recipients, and schedule. Non-technical customers ought to discover the movement intuitive from day one, and the editor works effectively for normal e-newsletter and promotional campaigns with no need any code data.
A couple of particulars value figuring out: Mailjet robotically applies darkish mode CSS and meta tags to your emails, which prevents the broken-layout points that have an effect on many campaigns in dark-mode inboxes. The Model Package additionally makes it quicker to remain on-brand throughout a number of campaigns with out manually re-entering colours and fonts every time. The general UI is purposeful, although it feels much less trendy than newer platforms, and a few sections appear to be they have not been refreshed shortly.
Mailjet evaluation: Buyer assist
Help entry is tiered by plan, and the decrease tiers are restrictive. Free and Starter subscribers get on-line assist for the primary month solely; after that, you depend on Mailjet’s documentation middle and its self-serve E-mail Academy. Important and Premium clients retain ongoing entry to on-line assist, which is a step up however nonetheless falls wanting reside chat choices supplied by some rivals.
Customized enterprise clients obtain a devoted Technical Account Supervisor plus an API knowledgeable, which is a significant improve for high-volume senders. For a platform that serves builders and groups operating vital e mail infrastructure, the hole in assist between entry-level and enterprise plans is vast sufficient to matter. If deliverability points come up on a lower-tier plan, your path to decision is usually self-service.
Mailjet pricing and plans
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Plan
Worth (month-to-month)
Emails
Contacts
Free
$0
6000 a month, 200 a day
1000
Starter
$9
8000 a month
No restrict
Important
From $17
From 15,000 to 500,000
No restrict
Premium
From $27
From 15,000 to 500,000
No restrict
Customized
Customized
500,000+
No restrict
Mailjet’s pricing mannequin is one in every of its clearest benefits over contact-capped rivals. As a result of Important and Premium cost by e mail quantity reasonably than contacts saved, companies with giant however occasionally mailed lists get significantly higher worth than they might on Mailchimp or Klaviyo.
The free plan covers 6,000 month-to-month sends with a 1,000-contact cap and a 200-per-day restrict. Starter at $9/month removes that every day cap however tops out at 8,000 emails monthly with no solution to scale it additional, making it a transitional tier reasonably than a long-term dwelling. Important at $17/month is the place the platform opens up: limitless contacts, 500 e mail validations, 500 e mail previews monthly, and quantity scaling from 15,000 to 500,000 sends.
Premium at $27/month provides expanded preview credit, workforce and account administration instruments, and a devoted IP on plans with 100,000+ sends, with the identical quantity vary. Annual billing reduces Important to $15.30/month and Premium to $24.30/month. For senders above 500,000 emails, a Customized enterprise tier is obtainable with devoted assist and tailor-made phrases. All costs listed are in USD and exclude VAT the place relevant.
Mailjet evaluation: Specs
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Spec
Particulars
Free plan sends
6,000 emails/month (200/day cap)
Contacts
Limitless from Important ($17/month)
Collaboration
Actual-time multi-user co-editing with feedback
E-mail API
REST API and SMTP relay on all plans
Deliverability instruments
Validation, previews, devoted IP (100k+ plans)
Ought to I purchase Mailjet?
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Attribute
Notes
Rating
Options
Robust API and collaboration; automation trails rivals
4/5
Efficiency
Dependable deliverability; shared IPs can differ on decrease tiers
4/5
Design
Clear format; editor is strong however UI appears to be like dated in locations
3.5/5
Worth
Quantity-based mannequin rewards senders with rising or giant lists
4.5/5
Purchase it if…
- You handle e mail with a workforce. The true-time co-editing and granular permission controls velocity up marketing campaign manufacturing in a means most platforms do not match at this value. In case your workforce presently passes drafts round over e mail or Slack, this function alone justifies the swap.
- Your contact checklist is giant however you do not e mail typically. Since you pay for sends reasonably than contacts saved, Mailjet is considerably cheaper for companies that keep large lists however solely marketing campaign often.
- You want advertising and transactional e mail in a single place. A shared API infrastructure means your builders and entrepreneurs aren’t managing separate instruments or reconciling sender reputations throughout two platforms.
Do not buy it if…
- Superior automation is central to your technique. The workflow builder covers fundamental situations, however behavioral triggers, complicated segmentation, and multi-path journeys require a platform like ActiveCampaign or Brevo.
- You need a vast template choice. Round 65 designs is sufficient for easy campaigns, nevertheless it’s a skinny library in comparison with what Mailchimp provides, and design selection leans minimal.
Additionally contemplate
- Brevo: This platform has volume-based pricing like Mailjet’s however with extra succesful automation, SMS assist, and a extra polished interface. A pure comparability for groups weighing their choices.
- MailerLite: Value a glance if touchdown pages, digital product gross sales, or a extra up to date design expertise matter to you, alongside strong e mail instruments.
- ActiveCampaign: Stronger selection if refined advertising automation and built-in CRM are non-negotiable.
How I examined Mailjet
- Signed up for a Mailjet account and accomplished the onboarding movement for each marketer and developer setup paths.
- Constructed and despatched take a look at campaigns utilizing the drag-and-drop editor, A/B testing software, and automation builder throughout free and paid tiers.
- Reviewed official pricing documentation alongside person suggestions from main evaluation platforms.
For this Mailjet evaluation, testing centered on the encompasses a typical small enterprise or advertising workforce makes use of each day: marketing campaign creation, contact administration, collaboration instruments, and the analytics obtainable on commonplace plans. I additionally assessed the setup expertise, assist high quality at every tier, and the way the platform compares towards rivals at an analogous value level.
