In case you noticed the intriguingly real looking viral AI video of a struggle scene between Tom Cruise and Brad Pitt making the rounds on the web final month and wished to attempt the device out for your self, it’s possible you’ll be ready some time longer. TikTok mother or father firm ByteDance has paused the launch of its new video-generation mannequin, Seedance 2.0, which might compete with generative AI instruments like OpenAI’s Sora and Google’s Veo.
The choice to place the launch on ice was because of ongoing copyright disputes with Hollywood studios and streaming platforms, based on The Data. The Chinese language agency had reportedly deliberate a mid-March launch for the video-generation mannequin, however the firm has since suspended these plans. ByteDance’s authorized group will now work on resolving and figuring out authorized points surrounding the launch, whereas its engineering group will reportedly work on including safeguards to cease the mannequin from producing content material that might provoke copyright disputes.
Seedance began its restricted beta in February, initially solely accessible to customers of ByteDance’s Chinese language apps, attracting vital consideration from Hollywood after quite a few movies it produced went viral. Deadpool screenwriter Rhett Reese reposted the Cruise and Pitt struggle video, saying, “I hate to say it. It’s seemingly over for us.” Movies like Will Smith combating a spaghetti monster and clips of the solid of Pals reimagined as otters additionally carried out properly on social media.
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We all know that a number of the largest names within the media business have already threatened authorized challenges in opposition to Seedance. Final month, Disney hit ByteDance with a cease-and-desist letter after it allegedly used copyrighted characters from franchises similar to Star Wars and Marvel like public-domain clip artwork. In the meantime, media large Paramount Skydance has additionally reportedly despatched a cease-and-desist letter to the TikTok mother or father, claiming the Chinese language agency helps “blatant infringement” of its mental property similar to Star Trek, South Park, and Dora the Explorer, based on a report by Selection.
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It is not simply Seedance. The brand new batch of rising video-generation instruments, like the broader AI business, is being pressured to take care of points round how they deal with present mental property. OpenAI’s Sora launched larger privileges and granular management to rightsholders in 2025, following a glut of content material primarily based on present IP—from Pikachu to Oppenheimer.
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