Meta has formally commenced testing for WhatsApp Plus, a subscription-based tier of its fashionable messaging platform. Initially showing within the Android beta model, this new service introduces a spread of aesthetic and organizational options for a month-to-month payment, mirroring the premium mannequin beforehand adopted by opponents like Telegram.
Customization and Visible Options
The core enchantment of the subscription lies in its expanded personalization choices. Customers can transfer past the standard inexperienced interface, selecting from 18 predefined coloration themes that alter all the utility UI. Moreover, the service gives 14 distinctive app icon designs, permitting customers to customise the shortcut on their smartphone house display screen with numerous textures and types. To additional distinguish the expertise, the plan consists of unique stickers that includes full-screen animations.
Organizational Enhancements
Past visible tweaks, WhatsApp Plus addresses long-standing person requests relating to chat administration. Subscribed customers can now pin as much as 20 conversations to the highest of their chat record, a major improve from the present free restrict of three.
The replace additionally introduces bulk configuration instruments. Customers can apply visible themes and particular notification tones to complete lists of contacts concurrently, somewhat than adjusting them individually. Moreover, ten unique ringtones have been added particularly for voice and video calls throughout the app.
Availability and Pricing
At the moment, the characteristic is accessible to a restricted group of beta testers on Android. Whereas a public rollout date has not been confirmed, there’s a waitlist for customers. Relating to prices, European testing signifies a value level of €2 monthly (~$2.14), with billing dealt with by the Google Play Retailer.
Meta has emphasised that the basic messaging options at the moment utilized by billions will stay free. Nonetheless, the introduction of WhatsApp Plus suggests a strategic shift towards monetizing non-essential beauty and productiveness options. There’s at the moment no official timeline for when these testing phases will develop to the iOS ecosystem.

