Following a report This fall, the Amazfit guardian firm is about to double down on high-end {hardware}
Amazfit is formally seeking to shed its repute as a funds specialist, with guardian model Zepp Well being confirming it would double down on its premium pivot for 2026.
Throughout its latest This fall earnings name, the corporate revealed that its transition from a volume-driven wearable maker to a ‘hybrid coaching platform’ is in full swing, buying and selling low-cost trackers for high-margin, professional-grade {hardware}.
The shift is clearly seen within the steadiness sheet, too, with Zepp reporting a This fall income of $85.2 million, pushed by a report 40.4% gross margin. This surge wasn’t fueled by vacation discounting, it says, however by customers more and more choosing the model’s costlier gear.
Main that cost for 2026 is the not too long ago launched T-Rex Extremely 2, which has pushed Amazfit into the $550 value bracket for the primary time.
Nevertheless, maybe most shocking was the transparency concerning the subsequent 12 months.
Strap in for much more releases
Executives indicated that 2026 will see a launch schedule that equals and even exceeds 2025’s output—a 12 months we already struggled to maintain up with the sheer quantity of Amazfit releases.
Commercial
This method goals to flood each tier of the market, from the $169 Energetic 3 Premium for runners to elite-level rugged watches. Past the wrist, Zepp is scaling up manufacturing to deal with provide points that plagued manufacturing of its Helio Strap and Helio Ring in late 2025.
And by securing high-profile partnerships with endurance communities like Hyrox and elite athletes like Josh Kerr, it’s clear Amazfit’s repositioning is already nicely underway.
If the model can proceed to shine its companion app and UI to match its more and more premium {hardware}, 2026 will seemingly be the 12 months it lastly sheds its funds label for good.
